MAX XINPEI TAN
HI, I'M MAXÂ TAN
Previously I've worked as a Partnership Lead where I explored and executed different partnership strategies.
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Through my past work experiences, I developed a sense of commercial awareness for the companies, time management for projects, and adaptability to challenges and change.
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I strive for improvement and seek to push myself to take up challenges beyond my comfort zone. I am looking forward to pushing the boundaries and telling the story of your company.
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On the side, I also do some photography, filmography, and design.
What I love about these forms of creatives are the background effort, sweat, and (sometimes) tears that go into the production to just simply tell a story for audiences to enjoy and relate to.
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Do check out my resume in the link below!
Or scroll down to find out more.
SKILL SET
MULTIMEDIA
Proficient in:​
DaVinci Resolve
Adequate in:
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Premiere Pro
Adobe Dreamweaver
Audacity
TECHNICAL SKILLS
Proficient in:
Wordpress
Impact.com platform
Trello
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Adequate in:​​
Meta Ads
Google Ads
Canva
Wix​
SOFT SKILLS
Proficient in:
Partnership Strategy Management
Campaign Creation and Management
- Social Media Management
- Photography
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Adequate in:
Project Management
Event Planning
Videography
Writing and Publications
WORK EXPERIENCE
JAN 2022 – FEB 2023
PARTNERSHIPS OPERATIONS LEAD
Scale Micro Influencers is a marketing service that works with innovative and interesting brands to grow their businesses through influencer collaborations. As the Partnerships Operations Lead, I:
Managed relationships with influencers from various media outlets, including being responsive to questions, and provided proactive and reactive guidance and support to direct reports.
Reviewed and developed various partnership strategies for Scale Micro Influencers and assisted with meetings and correspondence with 4 prospective marketing partners and 8 extant marketing partners.
Set measurable goals, created strategies, guided tactical execution, and tracked performance for 3 core marketing campaigns.
Created documentation to showcase performance and provide in-depth analysis of results.
Assisted in guiding and experimentation with interns and part-timers to maximize their deliverables effectively.
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You can find out more about Scale Micro Influencers below!
Jan 2020 - March 2020
WOCHIT GRAPHICS COORDINATOR INTERN
Wochit is a cloud based video creation solution that empowers everyone to create high-impact videos with unprecedented speed. As the Graphic Coordinator Intern, I:
Coordinated with the Video Strategist team to deliver quality-assuring new graphics packages to various clients.
Identified and coordinated with clients to customize their experience to match their specific brand values.
Worked with prospective partners to educate them on options and the knowledge necessary to get started using Wochit.
Supported the various team’s projects.
You can find out more about Wochit below!
May 2019 - Aug 2019
VIDDSEE CONTENT INTERN
Viddsee is a video entertainment platform that drives distribution and marketing of short premium content. As the Content Intern, I:
Assisted in curating and processing films submitted to Viddsee
Assisted in publishing the Viddsee Juree 2019 Channel and other Viddsee Original series
Assisted in the conceptualization of Juree Singapore 2019
Explored potential methods to optimize the Search Engine Optimization of YouTube videos
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You can find out more about Viddsee below!
Dec 2018 - April 2019
SOAP CYCLING SINGAPORE MARKETING INTERN
Soap Cycling Singapore, a non-profit organization based in Singapore that collects used hotel soap and bottled amenities, processes them, and then works with other NGOs to distribute them to disadvantaged communities in Singapore and throughout Asia. As the Marketing Intern, I:
Assisted in planning and executing media and marketing related aspects of the company
Created the Electronic Direct Mail that was sent to Credit Suisse
Attended various site visits and soap collection affairs
You can find out more about Soap Cycling Singapore below!
TESTIMONIES
JASON HARRIS
Wochit Video Strategy Group Director
"The whole team of Video Strategists benefitted greatly by having Max contribute to meetings, and Max likewise supported the team’s projects as well – searching for best video examples, uncovering issues with our Support team and working with Design and R&D to solve, and, quality-assuring new graphics packages.
On top of all of Max’s professional contributions to the global Wochit team (we regularly communicate with our colleagues in London and Tel Aviv), she became a spirited member within our office, culturally, too."
NIKKI LOKE
Viddsee Content head
"XinPei is a hardworking and driven individual, which can be seen in her work. She has good cognitive abilities and is able to work on improving on her weaknesses. This can be seen when she was tasked to process and upload the masses of films in preparation of Viddsee Juree Indonesia 2019, Philippines 2019, and Singapore 2019. She was very independent, worked with a positive mindset, and was very motivated to excel."
JEREMY JEROME CHIA
Soap Cycling Singapore Advisor
"Over the last few months, she had demonstrated her passion for media. She had been proactive in preparing Soap Cycling Singapore’s marketing plan for the next quarter, and had stepped up to assume several marketing responsibilities. It is evident that she seeks to pursue new opportunities, which makes her a good fit for the energetic city of New York."
EDUCATION
NATIONAL UNIVERSITY OF SINGAPORE
Bachelor of Social Sciences (Honors)
Majored in Communications and New Media, a multidisciplinary course which offers media studies, interactive media design, cultural studies, and communication management with a focus on new media
Completed the Ridge View Residential College Programme, a two-year residency which takes an integrated inter-disciplinary approachto cultivate students’ holistic development to help them prepare for life in the university and the work environment after graduation
Publicity Director for Faculty of Arts and Social Science Club, a faculty club for Arts and Social Sciences students in the National University of Singapore
Welfare Head for nuSTUDIOS, a community for filmmaking enthusiasts in the National University of Singapore
Subcommittee Member for Ridge View Residential College Students’ Committee
SCHOOL EXPERIENCE
Aug 2018 - Sept 2019
FASS CLUB PUBLICITY DIRECTOR
As the Publicity Director of the Faculty of Arts and Social Science (FASS) Club, a faculty club for Arts and Social Sciences students in the National University of Singapore, I:
Designed content of club’s social media posts and email direct messages
Managed the Publicity subcommittee
Managed the overall aesthetic of the club’s social media posts and email direct messages
Aug 2018 - Aug 2019
NUSTUDIOS WELFARE HEAD
As the Welfare Head of nuSTUDIOS, a community for filmmaking enthusiasts in the National University of Singapore, I:
Was a mentor in Film School 2019 and 2018
Facilitated in largely welfare related preparations for nuSTUDIOS events
Produced numerous short films, some of which were shortlisted for national film competitions
Sept 2018 - March 2019
RVRC CSC PUBLICITY SUBCOMMITTEE MEMBER
As a Subcommittee Member under the Ridge View Residential College (RVRC) College Students’ Committee (CSC), an elected committee that represents the student body of RVRC, I:
Took event photos and videos for college-based events under CSC
Designed content of committee’s social media posts
PAST WORKS
PAST FILM WORKS
The playlist below are some of the films/videos and social media reels I worked on.
PAST DESIGN WORKS
I have designed various posters and social media posts for the various committees I was in. The following were some of my previous work.
OFFICIAL FASS SHIRT 2019
Final Design: https://www.instagram.com/p/Bs65iq4lwQQ/
I designed the official FASS shirt 2019. The following were the potential designs drafted before the selection of the final shirt design.
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